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Betiton Sportsbook, a young sports-betting platform that has been growing in leaps and bounds, has taken on ex-Liverpool and Marseille striker, Djibril Cissé, in order to help them grow further

Famed footballer Djibril Cissé, best known as being the former striker for various teams including Liverpool, Olympique de Marseille, and Panathinaikos, has partnered up with Betiton to assist them in their mission for further growth. The former Liverpool striker will be Betiton’s brand ambassador, helping them boost their marketing strategy through events, etc.

Djibril’s contribution to the team would surely be welcomed with open arms, especially when you consider the brand’s big ambitions for growth. In fact, Djibril’s various qualities, including his charisma, his drive to succeed in everything, and his stubborn determination to never let anything get in his way from his goals, will prove useful in the team’s mission.

The usefulness of Djibril’s contribution to the brand’s growth has been best summed up by Arnaud Serour, the CEO & co-founder of Betiton. When asked about Djibril’s inclusion into their team, Serour spoke with gleaming enthusiasm:

“Djibril Cissé is not only a major football star who has had an incredible career playing for some of the biggest clubs in the world, he has also overcome major injury setbacks and for us is the embodiment of determination and character. We have been working with him daily for the last few weeks, he’s a joy to work with and develop ideas and is also a fantastic human being.”

One can easily tell that the Betiton team are very glad to have Djibril on board. However, even the French footballer himself seems to be enthusiastic about the partnership. Speaking about the collaboration between himself and Betiton, Djibril Cissé also spoke positively of the arrangement:

“We connected immediately with Arnaud and his team. I’ve been struck by Betiton’s motivation and vision to be a leading operator in the gaming industry. I am confident we will reach those goals and am really looking forward to it. Game on!” Good things are likely to come from the collaboration between the two.

Cissé’s professional football career started back in 1998, when he was promoted to the senior team of AJ Auxerre. Auxerre is a French club that has built a reputation for itself for developing young players into fine footballers, and Djibril is an excellent example of this.

In fact, with Auxerre, he was the top scorer of Ligue 1 in the 2001–2002 season with 22 goals in 29 appearances. Moreover, Djibril scored a total of 70 goals in 128 appearances with the club. However, despite his success with the club, Djibril’s ambitions took him to the other side of English Channel.

In 2004, Djibril decided to try out playing for the Premier League by signing on to Liverpool. At the time of his signing, Djibril was a very promising young player that could have been one of the finest strikers Liverpool had ever signed on. Sadly, this wasn’t meant to be due to a freak accident that led to Djibril being gravely injured. His injury was so bad, in fact, that he could have totally lost his ability to play football.

However, true to form, Djibril bounced back from this injury to score a number of important goals for Liverpool. In fact, Djibril helped the Reds win the UEFA Champions League and the FA Cup. Unfortunately, his time at Anfield Stadium was cut short as, following a season-long loan in 2006, he was transferred to Olympique de Marseille in 2007.

A second serious injury, however, meant that Djibril’s stint with Marseille was far from the highlight of his career—despite that, Djibril proved pivotal in Marseille’s securing a place in the 2007–2008 Champions League. In 2008, Djibril was loaned out once again, this time to Sunderland. Whilst the Black Cats very much wanted to sign on Djibril permanently, his transfer fee proved too expensive.

Thus, they were forced to let him go and Djibril found himself playing in Greece in 2009. There, Djibril played with Panathinaikos, a team he had much success with, capturing the admiration of fans and scoring 47 goals in 61 appearances. However, Djibril found serious problems with the refereeing system in Greece and thus, decided to leave the club in 2011.

From there, he moved to play in Serie A with Lazio—however, this proved to be a short-lived endeavour as Djibril felt uncomfortable with the Italian style of football. Thus, in 2012, Djibril to give the Premier League another go by moving to the Queens Park Rangers. Sadly, this was also not to last as Djibril left the club for unknown reasons in 2013.

From there on, Djibril moved from club to club, often playing no more than a season. He’s even retired from football twice, picking up various other endeavours in his time away from the field—including DJing and modelling. Nowadays, Djibril plays in Panathinaikos Chicago, an American club that plays in the National Premier Soccer League.