‘$500,000 per week’! ‘$650,000 per week’! How do football clubs afford to pay an individual player this outrageous amount of money in a single week? It is a question that has been hanging about in the minds of football fans.
Huge paycheques characterize the world of sports. While most sports pay winners these vast amounts of money, football is one where just being a top athlete earns you an enviable payroll.
So how have different football clubs been able to foot this amount of extraordinary paycheques almost without feeling it? Here is how they do it:
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Sponsorships
Everyone in business is always looking for ways to attract new customers. With an estimated 3.5 billion football fans worldwide, there is no platform equally set for effective advertisement. It is why top brands pay football clubs enormous amounts of money to advertise themselves on football clubs’ jerseys and assets.
Football clubs’ sponsorships by sport betting companies are clear evidence of how marketing schemes are carefully targeted. A football club can have up to 10 different sponsors, with one paying up to $50 million for partnership and advert rights. It is just one of many ways these clubs make their money.
Ticket Sales
Match days are big days for both football fans and club owners. For football fans because they get to see their favorite set of players take to the field of play and club owners because it is a day to smile to the bank.
Football fans buy tickets to watch their clubs’ matches live, and this money goes into the pockets of club owners. It is why clubs have moved to increase the capacities of their stadiums. More seats available to buy = more tickets to sell = more money.
Currently, the stadium with the highest capacity in the English top-flight is Manchester United’s Old Trafford, with 74,994 seats. They also sell tickets for around £55, so you can do the calculations for a well-anticipated matchday. Arsenal FC sells the most expensive football tickets worth £95.50 into their 60,704 capacity stadium.
Broadcasting Rights
Most football fans watch their favorite team’s from the comfort of their homes. The frenzy of football fans has proven to be an exploitable market for multimedia houses that have seen a lot of money to be made.
It is why these broadcasting companies have paid massive amounts of money to the different leagues around Europe. For example, in the recently completed 2019/2020 EPL season, Liverpool, being the winners, earned a whopping £174 million from TV rights, and even the lowest team on the table, Norwich City, making a considerable £94 million.
Although the EPL is the most paid league in TV rights, this shows how much teams from across Europe are earning big from just playing in a first division tier.
Merchandise Sales
Football clubs also make a lot of money from the sale of club merchandise from their certified dealer shops. These merchandises may include full kit wears, mufflers, limited edition items, to even customized balls.
Shirt sales are the highest revenue-generating medium for clubs in the sale of merchandise. For example, in 2017, Paris Saint Germaine sold an astonishing 10,000 units of Neymar shirts on the first day of his signing for the French club. It earned them about $1 million on that single day.
Competition Prize Money
Of course, football clubs are paid money for winning competitions. It is one way they are compensated for their continuous toil to come out on top. There are a lot of competitors a single team participates in during a football season.
A top team in the EPL, for example, partakes in the Premier League, The FA Cup, The EFL Cup, and European competitions. The more titles a single team wins, the more money made by them.
Transfers
Now, this is the area were making money may involve one or two dirty tricks. Luring a player from one club to another is not easy.
This game has been an avenue for small clubs to make huge profits. They properly train players in their academies and then offer these players out to other teams for millions. A perfect example is AS Monaco’s activities in the 2017 summer transfer window.
The club made an astonishing €289 million profit from selling their league winning crop of players. The business activities in the transfer windows are not usually profitable for the highest revenue-generating football clubs worldwide as they do the most spending.
The highest amount of money paid by a club for a player’s signature stands at a whopping €216 million ( $263 million). Paris Saint-Germain paid it to FC Barcelona for the signature of Neymar Jr in 2017.
Wouldn’t you also like to own a football club?
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