Italy and the people of their country can be considered to be amongst one of the most sophisticated places in the world.
Many would argue that the food and drink from the region is amongst the best in the world, whilst others would also argue that the country is rich in culture and history; the ancient Romans clearly spring to mind when thinking of Italy. Some will also think of the sports betting culture, as well, with many punters already flocking to www.sportfogadas.net to find the best sportsbooks to use.
Others will immediately think of sport and fashion and how the two go in hand, with some of the footballers from the region being some of the most fashionable individuals, as well.
And, it seems we could be about to see a major fashion house collaborate with a football team to further cross the lines between fashion and sport in another huge way.
According to reports from an Italian media outlet, CalcioNapoli24, Napoli and Giorgio Armani are in advanced discussions about a potential kit deal.
Kappa is the current sponsors for SSC Napoli, however that is set to expire at the end of the season, which has led to many different brands reaching out to try and collaborate with the football club.
However, Armani are said to be in the driving seat, with their EA7 brand currently in negotiations with the Serie A outfit, with sources behind the scenes at the club believing that they are at a “good point”.
It is understood that the deal may only be a short-term one, though, as SSC Napoli are said to be keen on entertaining just a one-year deal with the luxury fashion designer brand before going on their own adventure where they will look to produce their own kits in-house.
SSC Napoli are no strangers to having new kits with designers, as they debuted a special edition Marcelo Burlon kit during their Serie A contest with Inter Milan last month.
Current sponsors Kappa described the kit as a “celebratory collection for the team, created to convey the culture, the tradition and all the internationality of Naples and its football team through Marcelo Burlon’s vision and creative flair.”
They added: “Catalyst and connector with an explosive creative force, Burlon brings his multicultural energy and reinterprets his most iconic visual message for this exceptional partnership, a metaphorical love letter to Naples: the city, the team and its passionate fans.”
So, Italy may already be renowned around the world for being incredibly classy, but SSC Napoli might have just changed the game regarding kits forever.